Marketing Assignment - 710 Words

GROUP ASSIGNMENT MODULE CODE: MKTG 2003 MODULE NAME: Fundamentals of Marketing COMMENCEMENT DATE: 3 MAY 2016 (Group 1) 4 MAY 2016 (Group 2) SUBMISSION DATE: 14 JUNE 2016 (Group 1) 15 JUNE 2016 (Group 2) Notes to students: 1. This is a group assignment. You should have no more than five (5) members in your group. You are to hand in only ONE copy of the assignment. The length of the assignment should be between 2,000-3000 words. 2. All assignments should be type-written, 1 ½ line-spacing, complete with header, footer and page numbering 3. Assignments should be in a ring-binder or stapled with the prescribed coversheet and grading sheet(s)†¦show more content†¦Instances of plagiarism or any other cheating will be reported to the Academic Board, and will at the very least result in failure of this course. With the Internet, copy and paste are too easy. Its tempting to grab a paragraph here and a paragraph there and assemble a paper that way. That amounts to plagiarism UNLESS the lifted material is placed in quotes AND accompanied by a citation showing where it came from. Finally, a paper consisting almost entirely of such quotes doesnt make the grade either! We are looking for original work by YOU, not some Internet source. QUESTION Identify a product with at least TWO (2) big rivalries. Some examples you can use are: a) Pepsi and Coca-Cola, b) Milo and Vico, c) Nescafe and Old Town coffee d) Nike and Adidas e) Avis and Hertz f) Federal Express and DHL Express g) McDonalds and Burger King’s And many more†¦Ã¢â‚¬ ¦. Write an essay following the topics below:- 1. Executive Summary Explain what is marketing and why is marketing is so important to organizations and businesses. What is the aim of marketing? Why do business rivalries exist? What is the objective of your assignment? 2. Introduction Write a brief summary of the two business rivals you have chosen. 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Find Out Whos Concerned About Easy Topics to Write an Informative Essay on and Why You Should be Listening to Them

Find Out Who's Concerned About Easy Topics to Write an Informative Essay on and Why You Should be Listening to Them Choosing Good Easy Topics to Write an Informative Essay on The difference between both essay types is so subtle they are almost interchangeable. Maybe you're just developing a tricky term. You first have to determine the reason behind your essay, before it is possible to write persuasive content about it. Besides the 3 methods, there are numerous means by which you can organize an informative essay that delivers a definition. Writing a research paper is tough and stressful especially if you do not even have topic to start with. To begin with, you must comprehend what distinguishes informative essays from some other varieties of academic papers. Also, make sure you take a look at good examples of informative essays before you commence writing yours. Comparison essay is regarded as one of the most usually assigned English papers. 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Easy Topics to Write an Informative Essay on Secrets An informative essay is most likely the toughest sort of assignment that should be carried out with absolute care and concern. Research and write down the significance of each term you want to use. Even when you have in-depth knowledge on the subject you mean to write about, you will nonetheless require some independent research. Most students find it hard to write customized essays and that is among the explanations for why they use online writing services. Also, prevent the obvious if you need your essay to be readable. If your essay is complex and is challenging to dissect, it's a failure. You've got to compose an informative essay. If you prefer to learn to compose an informative essay, it's important to talk about the entire process step-by-step to ensure it is clear. No matter the assignment, the most important point to keep in mind is that you've got to communicate. 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Apple Inc. Strategic Management Free Essays

Case 10: Apple Computer and Steve P. Jobs (2006) Issue/Problem Identification 1. Apple is known to provide customers with a personal computer revolution that is easy-to-use machine. We will write a custom essay sample on Apple Inc. Strategic Management or any similar topic only for you Order Now It was founded in 1976 by Steve Jobs and Steve Wozniak. Apple was a success at the beginning period of its production due to marketing and technological innovation and the company has invented. Apple grew quickly as the development of the products increases and the revenue continued to grow. Apple’s business strategy is to focus its products on differentiation by providing a unique product that is impossible to clone and charges its products at a premium price. In 1983, Apple faced a difficulty because PC entered the market and was marketing their products at a low price to its consumers taking some of Apple’s consumers. About two years later, Job resigned and John Sculley became the CEO and Chairman of Apple. With Sculley taking over, Apple increased its sales in the 1990s and was selling more personal computers than any other companies until PCs using Microsoft Windows started to dominate the market. In 1997, Job was replaced back as the CEO and brought its products back to success. 2. One of the major overriding issues in this case deals with the management team. The CEO of Apple was continuingly changing. The result of shifting CEO made Apple unstable. The company was successful at the beginning of the business and after a few years when a new CEO took over, it was faced with a couple issues, and the CEO was replaced once again to bring Apple back to the competitive market. Another major issue to the case includes the late filing of the quarterly report. Apple was warned by NASDAQ of their possibly delisting. Because Apple was having difficulty with their options accounting, the company took more time to figure out what to report for their third quarter. Yet, Apple was not the only company that faced this issue. More than 7,300 companies were also faced with the same issue. 3. The continuingly changing of CEO and the delisting from NASDAQ exchange were not the only two issues that Apple faced. Other related issues include the stock option investigation, the laptop batteries, and making iTunes and iPod player a compatible music player. In 2006, Apple faced an issue on the investigation of irregularities related to the company’s issuance of stock options. The shares of stock fell 3 percent and the investigation was performed. Another related issue was the recall of 1. 8 million laptop batteries. Apple was not the only company who recalled their product; Dell was also faced with the same issue. Furthermore, iTunes was the source that allowed customers to download music if they are using an iPod. IPod was not compatible with any other music player except for iTunes; that created an issue because it limited the customer’s source of downloading music. Stakeholder Analysis and Management Evaluation 1. The stakeholders in this case are Steve Jobs and the other CEO of Apple, the customers, the employees, and the government. Steve Jobs, the co-founder of Apple, and the rest of the CEO have a hope of earning income from the company. Customers from all over the world purchase products from Apple. As for the employees of Apple, the company cannot function without its employees and these employees receive income from the company. Another stakeholder is the government. Apple has to pay license fees and the government has regulatory authority over the company. 2. The central management decisions were effective at a certain period of time. The company is basely run by Steve Jobs. When Jobs created Apple, the business was a success. After he resigned and passed the CEO position to someone else, the company continued to do well for awhile, but faced a downfall at a point until Jobs came back for the CEO position again. When Jobs was the CEO, the management decisions were effective because the company was creating revenues and the products were attracting to customers. As competitors started to sell similar products, Apple was faced with a few issues since the company chose to differentiate its products by selling its product at a premium price. For Apple to sell its products at a premium price, it must be a trusted and well-known brand. As it is obvious today, Apple has created many loyalty customers. Recommendations and Implementation 1. In order for Apple to create more revenues and continue to stay in business, Apple’s management team should not only depend on Steve Jobs. The management team must work as a team and make sure that the company can still be successful without Steve Jobs. It is true that because of Steve Jobs, Apple has become a successful company but Steve Jobs is not going to be with Apple forever and the management team must take that into consideration and be able to carry on the business without Steve Jobs. 2. Some alternatives include developing new products every so often to attract consumers. Also Case Study will describe why Apple Inc. is a very successful company. Apple is already good at doing this because it is always renovating its products in many different ways whether it is a Mac Book, an iPod, or an iPad to attract its customers and keeping up with the society. This alternative is good for both long-term and short-term. People will continue to trust that the brand is still attracting. 3. Some of the implementation that should be considered is to hire the right people to work for the company; people that will bring new ideas to the company. Because Apple is always developing new products, the company should also continue to ensure that the quality of the products is at its highest level. How to cite Apple Inc. Strategic Management, Essay examples